Tag: Targeting
LinkedIn stellt Lookalike Audiences ein und drängt auf die Umstellung auf neues Targeting
LinkedIn hat angekündigt, die Funktion „Lookalike Audiences“ ab dem 29. Februar 2024 einzustellen.
Laut einer Aussage von LinkedIn werden Werbetreibende nach Februar 2024 keine neuen Lookalike Audiences mehr erstellen oder bestehende bearbeiten können. Alle aktuellen Lookalike Audiences werden „statisch“ und werden nicht mehr mit neuen Daten aktualisiert.
LinkedIn gab an, dass aktive Werbekampagnen mit Lookalike Audiences weiterhin laufen, aber an den nun statischen Zielgruppenpool geliefert werden. Nach 30 Tagen Inaktivität werden ungenutzte Lookalike Audiences automatisch von LinkedIn archiviert.
Alternativen: Predictive
Who Is Funding Canary Mission? Inside the Doxxing Operation Targeting Anti-Zionist Students and Professors
Activism
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December 22, 2023
Americans who give money to Canary Mission are potentially committing a serious crime by acting as agents of a foreign power.
A pro-Palestinian protest of Harvard students and their supporters, ends on the lawn behind Klarman Hall, at Harvard Business School, after starting in the Old Yard by Massachusetts Hall.
(Pat Greenhouse / The Boston Globe via Getty Images)
It was a scene reminiscent of the Red Scare days, of grainy black-and-white television
One of New York’s Most Vital Colleges Is Targeting Muslim Students
Activism
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October 30, 2023
The Brooklyn College administration has repeatedly shown that it is willing to suppress Muslim and Palestinian speech on campus.
Students from Brooklyn College and supporters hold signs during a pro-Palestinian demonstration at the entrance of the campus on October 12, 2023.
(Michael Nigro / Pacific Press / LightRocket via Getty Images)
On Wednesday, October 11, Brooklyn College President Michelle Anderson announced in a statement that a rally organized by Students for Justice in
“One of the Worst Weeks at Harvard I’ve Ever Experienced”: The Targeting of Campus Activists
Activism
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StudentNation
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October 17, 2023
How a letter from the Harvard Palestine Solidarity Committee became an international news story.
Students gather at Harvard University to show their support for Palestinians in Gaza.
(Joseph Prezioso / Getty)
Judge blocks Illinois law targeting crisis pregnancy centers, calling it a violation of the First Amendment
A federal judge Thursday temporarily blocked a new Illinois law that targeted crisis pregnancy centers, saying it violated free speech.
U.S. District Judge Iain Johnston, who was appointed by former President Trump, called the law “painfully and blatantly a violation of the First Amendment.”
The ruling came after four hours of testimony from pro-life advocates who said the law had infringed on their free speech and ability to hand out literature that gives alternatives to abortion.
“It’s going to stop
Federal Judge Blocks Illinois Law Targeting Crisis Pregnancy Centers: ‘Violation Of The First Amendment’
A federal judge has blocked a new Illinois law that targets crisis pregnancy centers in the state, saying that it violates the First Amendment.
The bill that was signed into law last week by Governor J.B. Pritzker (D-IL) allows the state’s attorney general to investigate a case of alleged consumer fraud against crisis pregnancy centers accused of deceptive practices, but it has raised concerns that it would be used to target pro-life centers that suggest an association between abortion and
Russia’s Law Targeting Transgender People Sows Fear for L.G.B.T. Russians
Jan Dvorkin had raised and nurtured his adopted son in Moscow for seven years until, one day in May, the Russian authorities notified him they were revoking custody. A woman Mr. Dvorkin knew had filed an official complaint, saying that because he was transgender and gay, he was an unfit parent.
When Mr. Dvorkin asked the woman why she had reported him, she told him he had brought it on himself, and “that I could have easily avoided it by
Beware of this new Mac malware targeting your data, devices
In the grand scheme of cyberthreats, a new villain has emerged from the shadows, targeting none other than our beloved Mac users.
With a penchant for pilfering passwords, greed for grabbing crypto and a propensity for pocketing personal data, this digital bandit goes by the name “Realst.” Masked behind the guise of counterfeit blockchain games, it poses an ominous threat to your virtual safety.
CLICK TO GET KURT’S FREE CYBERGUY NEWSLETTER WITH SECURITY ALERTS, QUICK TIPS, TECH REVIEWS AND EASY
8 Microsoft Advertising-Updates, einschließlich prädiktivem Targeting und generativer KI für RSAs
Microsoft Advertising hat im vergangenen Monat mehrere Ankündigungen zu Werbemöglichkeiten für Juli 2023 gemacht.
Diese Aktualisierungen reichen von der Einführung von Predictive Targeting, einem KI-basierten Tool zur Steigerung der Anzeigenkonversionen, bis hin zur Ausweitung von Immobilienwerbeanzeigen auf Ferienwohnungen.
Erfahren Sie, wie Microsoft Werbetreibenden dabei helfen will, mit größerer Effizienz und Kosteneinsparungen mehr Kunden zu erreichen.
1. Vorausschauendes Targeting
Microsoft Advertising hat Predictive Targeting eingeführt, ein KI-basiertes Werbetool, das maschinelles Lernen nutzt, um automatisch neue Zielgruppen zu identifizieren und anzusprechen, um
Microsoft stellt Predictive Targeting vor, ein KI-basiertes Werbetool
Microsoft kündigt die Einführung von Predictive Targeting an, einem auf künstlicher Intelligenz basierenden Werbetool.
Die Technologie basiert auf maschinellem Lernen, um Werbetreibenden dabei zu helfen, neue, aufgeschlossene Zielgruppen zu erreichen und höhere Konversionsraten zu erzielen.
Versteckte Zielgruppen finden
Screenshot von: about.ads.microsoft.com, Juni 2023.
Predictive Targeting analysiert Signale von bestehenden Anzeigen und Zielseiten der Werbetreibenden sowie die Zielgruppendaten von Microsoft, um potenzielle neue Zielgruppen zu identifizieren.
Das Tool richtet Anzeigen automatisch auf die Zielgruppen mit der höchsten Conversion-Wahrscheinlichkeit aus, ohne dass