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Michael Kläsgen and Silvia Liebrich
A few years ago, the SZ once called him an evil green capitalist. This is how he is still perceived by part of the vegan scene, says Veganz founder Jan Bredack today. But he stands by it. The interview hangs on the wall at home and has prompted him to write a book. Last week he went public with Veganz – a grocery brand and supermarket chain.