As of November 25, a day for the fight against violence against women, and for one year, all Tinder users will no longer be able to ignore these numbers: with its campaign entitled “Useful Screenshots”, the dating giant is joining forces to the government to promote gender-based violence numbers and resources. Through the intermediary of “Swipe card”, these cards that appear between profiles, users will be called upon to take a screenshot of the numbers and assistance devices that accompany victims of gender-based and sexual violence.
Among these numbers, 3919, the national listening and guidance number, open 24 hours a day, 7 days a week, 17 by telephone and 114 by SMS, intended for people who have difficulty speaking or hearing. The application will also redirect to the site let’s stopviolence.gouv.fr, a platform set up by the government to make it possible to report violence and find contacts on the side of associations. A campaign to remind that in the face of violence, resources exist, “even if these numbers are often unknown” explains Benjamin Puygrenier, communication manager at Tinder.
“Violence ignores geographical, cultural or social borders” declares Isabelle Rome
A partnership between the government and Tinder, in line with the “Great cause of the quinquennium” wanted by Emmanuel Macron since his first term. “Beyond the symbolic day of November 25, the fight against violence against women is a constant battle that must mobilize our entire society. Violence ignores geographical, cultural or social borders and interferes in all spheres of our daily lives. In this context, I am delighted with the partnership established with Tinder France aimed at raising awareness and guiding victims and witnesses. It is through this type of concrete action that we better protect girls and women and that we change mentalities over time,” said Isabelle Rome, Minister Delegate to the Prime Minister in charge of Equality between women and men, Diversity and Equal opportunities.
For Benjamin Puygrenier, this type of initiative is a continuation of other features implemented by Tinder, such as profile verification or the ” Does This Bother You? (Does this bother you?), which aims to prevent inappropriate behavior on the dating application. “This is a subject that is close to our hearts: we are convinced that if there is no substantive education work, no one will use these numbers” assures the communication manager of Tinder. These cards aim to raise awareness among potential victims, but especially witnesses of gender-based and sexual violence, whose role is essential in putting an end to the violence. Tinder users will thus come across these numbers several times, until they know them by heart: the operation will last a year.