It will be without him. Squeezie dissociated himself this Sunday from a forum of influencers of which he was a signatory and which denounced the “excesses of a minority”, before the examination of a law which must regulate the sector. “I made the mistake of giving my consent for my name to appear in a very clumsy column, which I did not even read before publication”, has tweeted Squeeziein a message already seen more than a million times on Sunday evening.
“I was presented with this forum as a way to defend ourselves against overly extreme laws, which could have wrongly penalized honest content creators” while, among the signatories, “we find influencers at the very origin of the problem (people who have put forward the casino, cosmetic surgery, scams, etc.) ”, reacts the biggest French youtubeur with almost 18 million subscribers, also followed by 9 million fans on Twitter.
“I have always been above reproach and transparent in my work with brands. I am not impacted by these laws, I have nothing to lose with this reform which is intended to regulate immoral product placements, mainly made by malicious influencers. I am delighted that these scammers are finally sanctioned, ”he concludes.
A law examined this week
Bruno Le Maire, Minister of the Economy, presented on Friday a battery of measures to regulate a sector so far largely without constraints. In particular, he wants to subject the 150,000 French influencers, who often live from the promotion of products, to the “same rules” of advertising as the traditional media. The small world of Instagram, YouTube and TikTok stars is worried about being equated with those who are accused of misleading consumers.
The cross-partisan bill to be considered in open session in the National Assembly this week also plans to ban the promotion of cosmetic surgery.