San Jose. Samsung is offering new AI software in its new smartphones and wants to overtake its competitor Apple, which recently overtook the long-standing market leader.
Samsung is relying on artificial intelligence to compete against Apple’s iPhone with its next top smartphone. In the Galaxy S24 series, AI software is intended to improve images, summarize texts and translate conversations, among other things.
Samsung staged the premiere with a light show on a large stage in San Jose in Silicon Valley, just a dozen kilometers from Apple headquarters. A striking detail of the new generation: The angular frame of the basic versions S24 and S24+ is very reminiscent of the contours of the latest iPhones.
Samsung’s smartphone boss TM Roh promised AI innovations to make life easier in the arena where the San Jose Sharks ice hockey team usually plays. Samsung wants to lead technological change through artificial intelligence, he emphasized. The S24 series offers, among other things, real-time translation of telephone calls and conversations in 13 languages, including German. The software should be able to remove reflections in photos. Conventional videos can subsequently be converted into slow-motion recordings – the software artificially creates additional images for this purpose.
Functions such as computer translation for telephone calls or the chat assistant, which can rephrase sentences, are based on in-house AI development at Samsung. The group is preparing for a long service life for its models: new smartphones should be provided with security updates for seven years.
For the first time in more than a decade, Samsung did not present its flagship model as the smartphone market leader: Apple took the throne for the first time last year, according to calculations by the analysis firm IDC. Their expert Francisco Jeronimo found this remarkable since an iPhone costs 2.5 times more than an average smartphone. Samsung maintained the top spot in sales by offering a wide range of models in different price ranges, while Apple always reaped the most profits from the market.
© dpa-infocom, dpa:240117-99-652090/2 (dpa)