United States
Researchers are finding out why women who are dressed up do not seem to be freezing
Researchers from the USA say that those who live in sexually objectifying cultures prefer appearance to basic needs
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Despite freezing temperatures, you can still see women in winter who go out in mini dresses and open shoes. Researchers now want to have found out the reason why many of them do not freeze despite tight clothing.
Women often seem frozen. In winter they sit on the sofa with a thick scarf, woolen socks, tea and a hot water bottle because they are supposedly always cold – at least that’s a common cliché.
Nevertheless, despite the freezing temperatures, women like to stand in front of the club in skimpy clothing, models can shoot outdoors for hours in underwear and some even trudge through the snow in open shoes. Researchers at the University of Florida have published a study in the British Journal of Social Psychology that explains why women do not freeze when they are dressed up and barely clothed.
The ideal of beauty is above comfort
The study is called “When looking ‘hot’ means not feeling cold: Evidence that self-objectification inhibits feelings of being cold” and actually explains in one sentence that this is a psychological phenomenon. For this purpose, 224 women were surveyed using a questionnaire, who live in a large city in the southeastern United States and were in a district that is known for its nightlife. In addition, the outfits of the participants were coded using various variables and related to their answers.
It turned out that women who attach more importance to the prescribed ideal of beauty are so preoccupied with their appearance that basic needs come second. “From corsets to shapewear, from foot ties to high heels, the social norm of beauty has always been preferred to comfort,” the psychologists explain in the paper.
Women are not immune to the cold
“An example of fashion inconvenience being accepted can be found in cities around the world today, where even on winter nights many women reveal more of their bodies than they cover when they go out in the evening,” they write Female scientists. The researchers emphasize that women are not biologically immune to cold, but that the explanation for this phenomenon is purely psychological. “When women are in a state of objectification, they are less aware of their hunger or even their heartbeat,” says the publication.
If you feel “hot”, you won’t get cold
Although further research is needed to determine whether the results are due to reduced awareness per se or to a refusal to feel cold, this study offers the first scientific investigation into why in a sexually objectifying culture, looking “hot” means “hot” for many women, not to freeze, it says in the conclusion of the publication.
Source: Study called over “Researchgate.net”