More than a teen concert: US pop singer Madison Beer in Munich – Munich

Madison Beer was just 13 years old when she sang the 1960 Etta James classic “At Last” in a 2012 video. When Justin Bieber saw this, he tweeted excitedly about how young this singer was. Madison Beer is now one of the world’s most successful influencers, reaching more than 60 million followers on the relevant internet forums. This means she is already considered a star of Generation Z who has mastered one thing above all: media self-presentation.

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