Metaverse Will Influence Travel Decisions In 2023: Booking .Com Predicts

COVID-19 has transformed the travel industry — and the lifestyles of millions of people. But now it looks like the epidemic is under control. As businesses look to rise from the ashes with new ideas to engage customers, the metaverse seems like an exciting topic to explore.

fromexploreA review conducted by Booking.com with over 24,000 people in 32 countries found that many users believe the metaverse can help them identify their travel destinations.

The survey shows strong interest among travelers in experiencing virtual destinations. While choosing a place to relax on vacation among all of them Those most likely to choose virtual travel in the metaverse were Gen Z (45%) and Gen Y (43%), with more than half of the respondents citing that. Virtual reality is a great tool when it comes to choosing a destination.

Booking.com also states that 4,574 survey respondents are willing to travel to new places. Additionally, 35% of respondents are willing to spend several days in the metaverse looking for perspectives on environments and places that might appeal to them. they

According to Booking.com, virtual reality and blockchain technology will enable users to experience everything from sunny beaches to pristine beaches. However, 60% of respondents still believe that the experiences offered by the metaverse and other augmented reality technologies are incomparable to experiencing the real thing.

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