James Cameron and “Avatar”: Hollywood’s Stupidest Idea – Culture

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David Steinitz

Could it be that ‘Avatar: The Way of Water’ is the dumbest investment Hollywood has ever made? A vehement advocate of this opinion is none other than the director himself. The film was so “very fucking” expensive, said James Cameron the magazine GQthat he personally told the studio bosses that their decision to give him hundreds of millions of dollars for this project was “the worst business case of film history”.

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