Ford F-150 Lightning: How The Car Is Reinvented In The US – Culture


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Andrian Kreye

The latest chapter in the history of ideas begins like a bad joke. How do you sell the energy transition to a cowboy? Whereby cowboy stands less for the profession in American agriculture – than for a mindset that also exists in Europe. But because America is in second place among greenhouse gas producers after China and Germany in seventh place, the local form of thought shifts will only be discussed later. And because traffic is the number one greenhouse gas source in America, it is definitely about the car.

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