Budget-savvy shoppers, the wait is finally over. Ulta Beauty’s Gorgeous Hair Event is here, which means it’s time to fill up your shopping cart with hair-care products and tools that are — and I cannot emphasize this enough — 50 percent off. We’re talking about several brands you rarely find on sale such as Wella, IGK, Living Proof, Bumble and Bumble, and more.
Whether you’re in the market for a new blow-dryer (looking at you, Eva NYC), looking for a new flatiron from CHI or BaByliss Pro, or just want to browse all the shampoo and conditioner picks Ulta Beauty is offering — you’ve come to the right place. Every day from May 8 through May 28 is packed with deals that’ll upgrade your hair-care routine and make your hair look and feel healthier than ever. We recommend setting a reminder on your phone so you don’t miss out on a single deal.
To make the experience even smoother, we’ve listed some of the deals that you definitely don’t want to miss. You’re welcome — and happy shopping.
Week One Deals
Sunday, May 8
This year, Ulta Beauty is kicking off its biggest hair sale of the year with must-haves from Drybar, including the keratin-infused, frizz-fighting Liquid Glass Miracle Smoothing Sealant. The Tress Press Straightening Iron is a 1.25-inch titanium flatiron that straightens, waves, and curls just about all hair types with ease. To keep tangles and knots at bay, brush your hair with the brand’s Super Lemon Drop Daily Detangler.
Monday, May 9
Keep Curlsmith’s Bonding Oil in your hair-care stash to define your curls while boosting their shine with hair-conditioning shea butter, olive, and castor oils. Matrix’s curl-defining A Curl Can Dream Collection, including the moisturizing honey-infused Rich Mask, is 50 percent off, this day only. You can also stock up on Gimme Beauty’s array of hair accessories, including the Thick Hair Black Bands for thick hair types.
Tuesday, May 10
Sttep up your shower routine with Bed Head by TIGI’s Resurrection Super Repair Shampoo and Conditioner, which work hand-in-hand to boost the shine and texture of your hair. If you’re in need of a new blow dryer, Eva NYC’s Spectrum Far-Infrared Dryer is here to treat you to two speed and three heat settings that won’t fry or burn hair.
Wednesday, May 11
Soften your hair while boosting shine with the silk-spiked CHI Silk Infusion Reconstructing Complex. Wella’s best-selling FusionPlex Intense Repair Mask is known for its impressive amino acid-infused formula that softens and strengthens hair. The Bondi Boost Blonde Baby Purple Mask is a must for blondes since it contains purple pigments that fight brass along with macadamia and argan oils to condition.
Thursday, May 12
If you’re an avid at-home hair-dyer, Madison Reed’s Radiant Hair Color Kit comes in 36 brunette, blonde, and amber shades to test out. No matter what your hair type is, you’ll appreciate Wet Brush’s Pro Shine Enhancer Brush, a boar bristle brush that features plastic pin bristles to detangle hair while evenly distributing your natural oils for a glossy finish. Blondes will love Pravana’s The Perfect Blonde Leave-In Treatment, a leave-in treatment that tackles brass while conditioning with jojoba seed oil.
Friday, May 13
The Virtue 6-in-1 Styler is the Jack-of-all-trades when it comes to leave-in treatments, thanks to its hydrating and shine-boosting keratin-containing formula. CHI’s Titanium Temperature Control Hairstyling Iron will transform your hair into a glossy, vinyl-like finish in a few simple swipes. Keratin Complex’s Keratin Obsessed Multi-Benefit Treatment Spray is infused with its namesake ingredient to enhance luster, manage frizz, and intensify the vibrancy of your hair color all at once.
Saturday, May 14
Flaky, irritated scalps, allow us to introduce you to Matrix’s Total Results Instacure Tension Reliever Scalp Serum, a moisturizing avocado oil-infused tonic that provides a cooling sensation to relieve tension in braids, protective hairstyles, and tight updos. Revlon’s One-Step Volumizer Hair Dryer and Hot Air Brush is a TikTok beauty community favorite for its ability to dry and blow out damp hair at once. Before you blow out your hair, don’t forget to slather on the Seen Blow-Out Creme first for pre-styling moisture retention, thanks to the addition of squalane in its formula.
Week Two Deals
Sunday, May 15
IGK’s Mistress Hydrating Hair Balm makes hair soft and glossy using coconut oil without weighing finer hair types down. BaByliss Pro’s Porcelain Ceramic 1-inch Straightening Iron will smooth and straighten hair with even heat distribution to keep heat-induced hair damage at bay. If you’re feeling experimental, feel free to slather on one of Keracolor’s 17 Color + Clenditioner shades, which softens and moisturizes hair with coconut and jojoba oils while distributing pigment for vibrant semi-permanent color.
Monday, May 16
Treat your scalp to the Grande Cosmetics GrandeHair Enhancing Serum, a lightweight serum that contains strengthening peptides and amino acids to nourish both your scalp and hair. AG Hair’s Curl Re:Coil Curl Activator is a silicone-free leave-in treatment that defines and glosses curls for an enhanced look. Hair that tangles easily should grab the Not Your Mother’s Naturals Tahitian Gardenia Flower & Mango Butter Curl Defining Detangler, which utilizes moisturizing mango butter to reduce frizz, retain moisture, and detangle without breakage.
Tuesday, May 17
During this day, you can grab the Biolage All-In-One Coconut Infusion Multi-Benefit Spray, a coconut oil-in-spray that addresses dryness and dullness, for 50 percent off. You can also score Sebastian’s beloved Re-Shaper Hairspray, which holds hair in place without a crunchy feel for long-lasting style. Living Proof’s No Frizz Nourishing Styling Cream weightlessly smooths frizz to create a sleek, shiny finish on your hair.
Wednesday, May 18
Biosilk’s Silk Therapy utilizes its hero ingredient, silk extract, to make hair smooth and shiny. As its name suggests, BlondMe’s All Blondes Rich Mask intensively conditions hair with marula oil to enhance shine, softness, and bounce. Klorane is known for its line of dry shampoos, but this Strengthening Serum is worth checking out for its quinine and edelweiss formula, two ingredients that work together to make hair look and feel stronger and thicker.
Thursday, May 19
Little comes close to the GHD Air Professional Hair Dryer, a hair-smoothing ionic blow-dryer that’ll cut drying time in half. If your hair concerns include frizz and dullness, the dpHue Apple Cider Vinegar Hair Rinse will transform the look and feel of brittle, lackluster hair in one five-minute session. Virtue’s Flourish Density Booster works to increase volume and fullness with the help of the brand’s own keratin-powered complex.
Friday, May 20
You can upgrade your beauty sleep and prevent overnight hair breakage with Kitsch’s ultra-smooth Satin Pillowcase. The Conair InfinitiPro Luxe Series Pro Dryer utilizes ionic technology and six heat and speed settings to blow dry hair without causing heat-induced frizzing. Olivia Garden’s array of Essential Brushes, including the Essentials Styling Collection Large Paddle Brush, will glide through hair without pulling any out in the process.
Saturday, May 21
Natural-looking beach waves are actually effortless now, thanks to Insert Name Here’s Insert Waves Here heated wave-creating tool. Create glamourously shiny hair with It’s a 10 Silk Express Miracle Leave-In, a beloved elixir known for its conditioning and shine-inducing silk extract-based formula. Bio Ionic’s 10X Pro Straightening & Styling Iron is designed with unique sonic vibration technology to polish hair for a smoother and glossier finish.
Week Three Deals
Sunday, May 22
Address hair thinning with the BosleyMD Hair Regrowth Treatment, a scalp treatment that contains minoxidil which is clinically proven to assist in hair regrowth. Croc’s Classic Black Titanium Flat Iron straightens large, thick sections of hair with ease, thanks to its wide 1.25-inch plates. Color-treated hair that’s looking lackluster will appreciate Wella’s Invigo Brilliance Mask, a caviar extract-infused mask that boosts color vibrancy.
Monday, May 23
Blondes can maintain the freshness of their color with the help of Redken’s Blondage High Bright Shampoo and Conditioner, which boosts the vibrancy of hair color with brightening antioxidant vitamin C. Alterna’s My Hair My Canvas Glow Crazy Shine Booster is infused with a mix of free radical-fighting antioxidants and moisture-retaining polysaccharides meant to mimic the shine and conditioning abilities of caviar.
Tuesday, May 24
Even Briogeo is joining this month-long sale with a trio set, the Healthy Hair Foundations Starter Kit, which contains two travel-size tubes of the brand’s two best-sellers: The Scalp Revival Charcoal + Coconut Oil Micro-Exfoliating Shampoo and Allure Readers’ Choice-winning Don’t Despair, Repair Deep Conditioning Mask. T3 is known for its luxury hair tools, but during this sale, you can grab the brand’s Convertible Base hair styling tool and individual curling barrel attachments (sold separately) for half off. For those ballin’ on a budget, Tangle Teezer’s The Ultimate Styler is an under-$10 pick that detangles hair without splitting ends or breaking hair.
Wednesday, May 25
Elevate your shower routine with the IGK Extra Love Volume & Thickening Shampoo and Conditioner duo. The former cleanses hair and balances your scalp’s microbiome with prebiotics and the latter moisturizes hair with chia seed oil. Grow Gorgeous’s Original Hair Density Serum contains hydrating hyaluronic acid to retain moisture in your hair and scalp.
Thursday, May 26
Drybar is offering one more sale during this event, this time on its popular hair-drying tool, the Double Shot Oval Blow-Dryer Brush. During this day, you can also nab the Kristin Ess Nanoblack Curling Iron, a 1.25-inch curling iron that creates loose, relaxed waves and curls on medium and long hair lengths. Pump up the volume of your hair with the Sexy Hair Big Sexy Hair Powder Play Volumizing & Texturizing Powder, a lightweight powder that adds fullness and body to your style.
Friday, May 27
Give your curls a moisturizing, defining treatment with the shea butter and rice extract-infused Innersense Quiet Calm Curl Control. If you’re in between hair color appointments, Color Wow’s Allure Best of Beauty-winning Root Cover Up comes in eight neutral blonde and brunette shades to disguise grown-out roots. No matter what hair type you may have, Invisibobble’s Original Multi-Pack comes with eight clear and black spiral hair ties that will be gentle on your hair while keeping it in place.
Saturday, May 28
As its name suggests, Bumble and Bumble’s Thickening Spray works to give your hair a fuller, more volumized look with the help of polymers. L’Ange’s Le Duo 360 Airflow Styler can create just about any look you want, regardless if you want bouncy curls or straight hair, thanks to titanium plates that evenly distribute heat and tiny air vents that cool hair immediately to lock in your style. Arctic Fox’s Semi-Permanent Hair Color allows you to temporarily experiment with a new hair color. It comes in 14 vibrant technicolor shades to choose from, including the icy turquoise shade Aquamarine pictured below.
Don’t wait — shop all of the amazing deals from Ulta Beauty’s Gorgeous Hair Event on ulta.com from May 8 until May 28.