It’s the magazine that launched the modelling careers of Kate Upton, Ashley Graham and Elle Macpherson.
But after almost 70 years in circulation, Sports Illustrated – which used to sell 3.2m copies a week in its heyday – is now facing the chopping board following a series of scandals and failed ‘woke’ rebrand.
Following a dip in sales, the magazine put Kim Kardashian on the cover of their May 2022 issue – just months after they insisted they wanted to