The start of the festive season is finally here, which means Christmas adverts have begun gracing screens across the UK.
December 25 is still 46 days away, but many retailers have already unleashed their big budget ads in an attempt to get a head start in the annual race to win the hearts – and cash – of the British consumers.
John Lewis, which famously kick-started the trend for extravagant Christmas commercials, has surprised viewers with a jolly campaign –