Content- A website is not just a website for your company. It’s a reflection of your entire business scenario to the visitors. Today, with the development of advanced tools and software, just about anyone can construct a website. But that does not imply that everyone must. Isn’t it? However, if you want your online presence to look professional and catch the attention of your potential customers, avoid engaging with the wrong web design agency.
You should take your time and carefully consider whether or not the website agency you’ve partnered with maintains the qualities you want for your business to run well. Following are some troublesome situations your business can face with a poorly built website. Read on:
1. You can lose your potential customers
There could be a high chance that you can lose potential customers each time they leave your website because of poor design, inconsistent typography, absurd content, or broken links. It’s possible that you lost them to the competitors.
A recent study shows that 80% of UK people are digital buyers, and it will reach 90% by 2025 (source). This statistical figure implies that many prospects will interact with your company for the first time via your website. Unfortunately, simple things like poor user experience and design can immediately disqualify you and destroy your business image.
2. You cannot keep up with trends
Some business owners forget that every website needs ongoing maintenance and updating after developing it. Your website’s SEO will suffer if it is not updated frequently. Furthermore, it indicates that you are out of touch with current technology advancements and hence can not keep up with the latest trend.
While working on intricate projects, a top web development agency should use a user-friendly content management system (CMS) like WordPress to add things without starting from scratch, making updating anything new easier.
3. Your website’s SERP ranking can fall
Your website’s design plays a crucial role in how good a performer it is in earning top search engine result pages (SERP) rankings. The layout and development of the web page are significant to define how successfully search engines will index your web page information. In addition, a website will ultimately affect your ranking in online searches if search engines do not crawl its pages.
If the web design is not mobile-friendly and user-friendly and shows a lower page speed and performance rate – all can ultimately lead your web pages to decline their positions in the search engines.
4. Your sales can get hurt
Will a potential buyer ever return every time they navigate away in irritation due to poor website build-up? Your competitor companies will win the business you might be obtaining if they provide the same items or solutions along with an easy-to-use website design. Undoubtedly!
You want potential customers to find you, engage with you, take action, and eventually buy from you. When your website visitors do not perform any of these actions results in lost sales and revenue.
5. Your credibility is on the line
A visitor who lands on your website will form an opinion about your company within a few seconds or less. Additionally, even if you manage to hold their interest for a certain period, your website’s appearance and overall appeal will still affect their opinion about your business.
According to a study in the UK, 75% of digital buyers build a company’s credibility by judging the website’s appearance and user experience (source). Therefore, if you have any typos or poor layout, people will disregard you and walk away without doing anything, which defeats the purpose of having a website.
The bottom line is that web design and development are sensible investments. Give enough time and effort to choose the best website agency. Creating a good first impression will lead you in the long run. It will eventually pay off with the support of the ideal business to assist you.