Cheaper than last year
Finally! The first supermarkets lowered the butter prices again – and blatantly so
When it comes to price, will everything be back in butter soon?
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More and more expensive, that seemed to be the motto in the supermarkets recently. Finally there is good news for consumers. According to a report, the first traders are now letting butter prices tumble.
Shopping has never been more fun. It’s not just energy prices that are currently causing beads of sweat to break out, groceries have also become more expensive. Some a few cents, others a euro – that adds up and makes itself felt in the wallet. One of the foods that has recently cost significantly more than it used to is butter. This has an end now. As the “Bild” reports, consumers can be happy. The discounter Aldi lets the prices tumble – others follow suit.
1.65 euros, that’s how much a piece of German branded butter cost at Billigheimer Aldi in January last year. Then the dealers raised the prices and not too little. 1.99 euros were suddenly due for the butter. According to the media report, the discounters Aldi Nord and Süd are now daring to roll backwards. The prices of the Milsani brand are to fall by 20 percent, from 1.99 to 1.59 euros. So at a price like the one last seen in 2021.
Butter prices are falling: is there a discount battle now?
The discounter opens a discount battle. Other traders are expected to follow suit quickly in order to be able to keep up. Kaufland is one of them. As reported, butter will also be available there at a reduced price of 1.59 euros from now on. It is to be expected that Aldi’s main competitor, Lidl, will also become cheaper. Like Kaufland, Lidl belongs to the Schwarz Group.
The price reduction is made possible, among other things, by the development of milk prices. These had also increased dramatically in the past year, reaching record prices at the end of 2022. However, experts assume that this price level cannot be maintained and that milk will soon be available again for less money. This is partly due to the fact that farmers produce more than consumers are currently demanding. “That will have consequences for raw milk prices, no question about it,” said Peter Stahl, chairman of the dairy industry association, to the German press agency.
What consumers pay for milk, butter, cheese and other dairy products at retail depends not only on producer prices, but also on supermarket chain pricing and other factors. However, the ups and downs in producer prices are usually also reflected in the selling prices in the supermarket.
Source: dpa, picture