When the Chinese car manufacturer Li Auto presented its first fully electric model, the “Mega”, a few weeks ago, the German chief designer Ben Baum suffered his first setback. “We had a huge shitstorm because people said the car looked like a tombstone,” says Baum in his design studio outside Beijing airport. Graves have an extremely negative cultural impact in China, “some of our pre-orders dropped out.”
Auto show in Beijing: Why VW, Mercedes and Co. are so slow – Economy
