ARD: Kai Gniffke engages PR consultant – media

ARD chairman Kai Gniffke

“People have to be able to check with us: What is reality and what is fake?”

At the beginning of the year, SWR director Kai Gniffke took over as chairman of the crisis-ridden ARD. A conversation with the one who should fix it now.Interview by Aurelie von Blazekovic

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