Good joke! “I am suspending my campaign”: Donald Trump created a surprise this Monday by sending this message to his supporters, an April Fool’s joke which was actually intended to raise new funds for his candidacy for the presidential election in November.
The former Republican president, who is seeking to dislodge Democrat Joe Biden from the White House, sent this short text to his voters by email and SMS, along with a link. By clicking on it, his supporters arrived at a site inviting them to donate 5, 500 or 3,300 dollars to his campaign. “Did you really think I was going to suspend my campaign? April Fool ! », It is written in capital letters.
Creativity pushed to the extreme
For several years, American voters have been inundated with text messages, emails and calls – sometimes more than a dozen per day – inviting them to contribute financially to candidacies. This forces candidate teams to be increasingly creative to stand out. In a country where electoral victories are won with billions of dollars, the donations they collect are extremely precious.
Donald Trump very regularly woos his supporters by talking about his legal troubles. “The Biden Department of Justice is trying to get me PRISONED FOR LIFE,” he claims, without evidence, in some messages. But Donald Trump’s campaign coffers are, for the moment, less full than those of Joe Biden, candidate for re-election. Joe Biden’s campaign team is relishing this financial advantage by calling out “broke Don” in an email about the billionaire, himself a big fan of cruel nicknames.