In the 1980s and 1990s, we tried to fill Panini albums with the image of football players. Today, Skult revolutionizes these cult collections, by offering a platform where streaming fans can buy cards of their favorite performers. Thus, for each streamer who signs with Skult, the young company, which will present its project this weekend at Montpellier Stream Show, will create 111 digital cards bearing their image each year. With different levels of rarity: 100 bronze cards, 10 silver cards and 1 gold card.
His admirers will be able to buy them at auction and collect them on the platform. Attention, each one is unique, and can only be purchased once. A gold card will only be issued to one fan. “Half the sale price of these cards will be donated to the streamer,” explains Quentin Morin, alias Artkore, marketing manager at Skult. And that is at the heart of the platform project. Card purchases will be a “genuine additional income” for professional players.
“Our core target is mainly small and medium-sized streamers”
And for the fans, it will be a way to support their favorite players. Especially since it’s not always easy to make money on Twitch, especially when you don’t have a huge community. “Our core target is mainly small and medium-sized streamers, notes Quentin Morin. Much less the big ones, because they already have visibility, already know how to engage their community, and already have enough monetization to live peacefully. “The first cards should be sold, approximately, 10 euros for the bronze cards, 25 euros for the silver cards, and 75 to 100 euros for a gold card. “Afterwards, if a community mobilizes fully, we are not immune to the price flying away, of course”, confides the marketing manager of the platform.
“There is also a secondary market, where each owner of a card can resell it to other users,” he continues. And if, since the initial purchase, the notoriety or the prowess of the streamer has exploded, inevitably, the rating of the card swells. Like old cards Pokemonwhich are snapped up at exorbitant prices on the Internet and in shops.
Private coaching sessions on “Fortnite”
But for collectors, amassing cards isn’t Skult’s only goal. On the platform, he will be able to participate in online games and play his cards to try to earn points, according to the statistics of the streamers.
These points, users can exchange them with games, other cards or prizes of all kinds. Streamers will also be able to offer their community to participate in events. “A streamer might say, for example, ‘On Sundays, I do a coaching session on fortand gold and silver card holders have priority,” explains Quention Morin. A first version of the platform will be launched in December with around fifty streamers, before its official launch in 2023. In 2024, Skult hopes to have attracts more than 750 professional players.