Why do gifts so often go wrong, how do you prevent the wrong coffee maker from ruining a marriage, and what’s the one piece of advice all gift givers should follow? A conversation with Schenk researcher Jeffrey Galak.
Interview by
Marlene White
Soon the big unpacking will begin again. One could also say: the great destruction of value. Studies repeatedly show that Gifts are worth significantly less to those who receive them than what the giver spent on them. Wouldn’t it be easier if everyone got their own gift? Jeffrey Galak, author of numerous studies on the psychology of giving, explains what other options there are and why giving is so complicated.