Who is Khaby Lame, the phenomenon with more than 50 million subscribers?

In another lifetime, no one would have believed us if it had been claimed that a twenty-second video with toilet paper as one accessory could get you ten million subscribers in less than a week. But now we live in the world of TikTok where anything is possible. Although we are concerned about our intimate hygiene, this example does not come out of nowhere since we owe such a concept to
Khaby Blade, 21, who has achieved the feat of gaining 50 million subscribers in less than two months. He is now the most followed Italian in the country on the social network, and is ranked among the 100 most popular content creators in the world.

Khabane Lame, his real name, was born on March 9, 2000 in Senegal. At the age of one, he arrived in the Turin region with his parents. Twenty years later, like more than two billion people around the world, he finds himself confined to his apartment. At this point, the young man decides to post videos on TikTok. Success comes quickly: eleven months after landing on the social network, Khaby Lame exceeds one million subscribers.

Sometimes more than 200 million views per video

However, this pretty glory became a tour de force when the videographer decided to offer more frequently content in which he made fun of “life hacks”, these tricks which normally make it possible to gain in efficiency during the day. Finally, that is when this advice does not become totally counterproductive, it is so far-fetched.

Khaby Lame has decided to exploit this vein by making fun of these alleged tricks that waste our time more than anything else. Without ever saying a word, always with a touch of disdain in his eyes, the young Italian has attracted an international audience. He does not reproduce the fashionable dance challenges, he is content to show the absurdity of certain videos of other users. Result: hers sometimes exceed 200 million views.

Coming soon to Twitch and YouTube?

Today followed by 54 million people, it could well be that Khaby Lame will end up dethroning Charli D’Amelio, the most followed tiktoker across the planet with its 115 million subscribers, and become the future king of the application. . In an interview with Corriere della Sera, the videographer explained that he would not always stay on this credo of reaction videos and that he was thinking about diversifying his content to then launch on other platforms such as Twitch and YouTube.

Thanks to this audience, Khaby Lame can now dream of making this passion his job. His notoriety will then be put to the service of others, and in particular people residing in social housing, where he still lives today. “It’s a place to which I owe everything,” he explained to the Corriere della Sera. Through TikTok, it would be a dream for me to be able to help them one day, as well as my family of course. There is no doubt that the influencer, who now has more followers than Mark Zuckerberg on Instagram, will succeed in achieving his goal.