The Giesinger Bräu is now also available as a film, and the premiere will of course be celebrated on Whit Sunday in the Sechzger Stadium. You can see what ambitions the brewery has when you see the end credits.
If the premiere guests actually take the title of “participatory film” seriously on Whitsunday, then the competition from Giesinger Bräu will be happy. Because Paulaner is served in the stadium on Grünwalder Straße, and Goliath’s love for David doesn’t go so far that the Schörghuber brewery group would make an exception for Steffen Marx and his Giesinger brewery. In the “participatory film” we encourage you to simply join in every time Steffen Marx takes a sip of beer. Based on a well-known television series about the beginnings of cinema, one could say: “When the pictures learned to drink”. Because the displayed “beer counter” reaches 33 lines after a good 90 minutes. Nice for Paulaner, at least on Sunday.