Fashion, food, decoration, technology… Paris is teeming with talented creators and artisans. It is to highlight this richness and diversity that the city created, in 2017, the “Made in Paris” label. Having become an unmissable event in the month of November, it is awarded to products “whose local character of the manufacturing or transformation process within Paris” is proven.
In total, 491 products received the precious sesame, a mark of recognition for artisans and a guarantee of quality for consumers. As a little extra boost, three winners were chosen by a jury in each of the five categories. They win prizes of 2,000, 1,000 and 500 euros. Guest member of this jury, 20 minutes tells you about the deliberations and exclusively reveals the names of the big winners of the 2024 class.
What is “Made in Paris”?
It was in a committee room at City Hall that the jurors met on Friday, September 10, under the presidency of Nicolas Bonnet-Oulaldj, deputy mayor of Paris in charge of commerce, crafts, arts and crafts and fashion. Appointed a month earlier to the day, the elected official from the 12th arrondissement did not have to catch up on applications at the last minute since he has been paying attention to the label for several years. And for good reason, he is one of the initiators.
Around him, players in Parisian life and experts from the fields concerned (Chamber of Commerce, bakery or fashion federations, member of the Paris Youth Council, etc.). First mission: Resolve the case of a handful of thorny files to be labeled, or not. “The products must be manufactured or significantly transformed in Paris,” explains Nicolas Bonnet-Oulaldj. So no more do-it-yourself belt kits, where only the leather is cut in Paris. Salvation Army military jackets transformed into fashion objects with great seams and colors? “There is a real transformation, a very visible artistic identity. It’s a creation,” the jurors unanimously agreed.
Iconic products from the capital
Time for (even more) serious things. First category: Fashion and accessories. There are many labeled creations. Jewelry, dresses, underwear, leather goods, the selection displays a quality where originality competes with elegance. In this game, it’s the coats of the SixSoeurs brand who win. With a family history that touched the jury, it is based on iconic Parisian products, mainly made in Paris (a few items are produced in the inner suburbs) and in small quantities to avoid waste. The company is ahead of removable cape coats A&K Classic and the recycled Origami bags You’re welcome.
Another Parisian specialty, “good food” is very well represented in the Food Crafts category. Between the alcohols distilled in the four corners of the city, the bakery that comes out of the capital’s ovens and what grows on the roofs and in the city’s gardens, the opinions of the jurors are divided. Too many dishes that make you salivate. “We must emphasize accessible prices,” underlines one of them.
Parisian rents weigh on prices
“We must pay attention to it,” attests the president of the jury, “but manufacturing in Paris is expensive, particularly because of rents. » The opportunity for the elected official to recall all the aid and support programs for traders, such as Paris Commerce, Paris Local or incubators such as Les Ateliers de Paris.
The winner, the Mie Mie Bakery, located in the 11th arrondissement, should delight all budgets since its artisanal pastries cost between 1 and 10 euros. Accessible prices, like those of Fruit mosaicssecond, sweets to enjoy with the Viaduc spirits, third in the category. “A great selection for the end-of-year celebrations,” comments an industry expert.
In the innovation prize, the designer’s luminous fashion Clara Daguin wins the votes. She impressed the jurors with her dresses decorated with LED lights. She is ahead the Mayeul Gauvin workshops and their decorative objects in stone cardboard, and the FabBrick company and its FabPartitionmobile acoustic panels made from recycled textile.
Ancestral know-how
Most creations do not lack innovation. Even those in the two remaining categories, but their winners were also able to seduce the jury with the historical aspect of their approach. With their Metaphor Collection, the two Charlottes, Charlotte Font and Charlotte Romani bring up to date the textile technique of Savonnerie developed within the Manufacture Royale in the 17th century in Paris. Both recently graduated from Mobilier National des Gobelins (13th arrondissement), they hope to open this practice to the private sector: “It’s tremendous recognition for our work and its very Parisian roots. This visibility will allow us to continue to develop the technique towards new horizons. » Recognition also for the two other winners in the category, the Emmanuelle violin making workshopwhich manufactures and repairs violins, violas and cellos, and the Atelier Baroni suspensions and its paper lights.
Light, specialty of the winner of the last category, Alexis Dandreis, one of the rare neonists in activity. Originally reserved for signs, neon lights are now made of plastic. Alexis Néons is one of the last to make them in glass and most often his works are for the world of entertainment and art. “Today, glass neon is an artistic craft. I am happy with the visibility that this label will bring me, especially since luminous neon is a Parisian invention! »
During the awards ceremony on December 4, he will share the podium with the Finou house and her French lace lingerie and the Rise motor 1/2 scale from the company Tryame – 3G.
Sustained visibility to encourage local consumption
During this small celebration, the winners will be able to admire their creations which will take pride of place in the showroom dedicated to the Town Hall, but also exhibit them in the Tourist Office boutique for some, at the Eiffel Tower boutique for others. ‘others. They will also be able to join the association of label holders which is responsible for maintaining their visibility in the new Christmas market on the square in front of the Town Hall.
“It’s quite a symbol. Like the old Christmas market, on the Champs-Elysées, which only offered products from China, we now want to highlight local, quality production, encourage relocation and highlight trades in tension,” concludes Nicolas Bonnet-Oulaldj.
The complete 2024 list:
Fashion and accessories
1. Sixsoeurs jackets and coats (10th arrondissement)
2. A & K Classic removable coat cap (11th)
3. Nada recycled origami bags (14th)
Food crafts
1. Artisanal pastries from the Mie Mie bakery (11th)
2. Phil’s Fruit Mosaics (4th grade)
3. The spirits of the Viaduc (12th)
Home universe
1. Metamorphose Collection by Font & Romani Atelier Paris (13th)
2. Violins, violas and cellos from the Atelier de Lutherie Emmanuelle (3rd)
3. Paper lighting from Atelier Baroni suspensions (12th)
Manufactures
1. Néons by Alexis Néons (19th)
2. French lace range from Maison Finou (11th)
3. Tryame 3G 1/2 scale Rise engine (18th)
Innovation
1. Luminous fashion by Clara Daguin (19th century)
2. Memory collection of Atelier Mayeul Gauvin (11th)
3. FabPartition by FabBrick (19th)