Twitter owner Elon Musk renamed the short message service to X. The famous logo has already been changed: a black X replaces the blue Twitter bird.
The short message service Twitter is renamed X and has changed its logo. “X is here! Let’s go,” the company’s boss, Lina Yaccarino, wrote on Twitter last night. And Twitter owner Elon Musk has already changed his profile picture to a white X on a black background.
Musk had previously indicated that he would accelerate the planned transformation of Twitter into a multifunctional app. “We will soon say goodbye to the Twitter brand and step by step to all birds,” he said on Saturday evening. The Twitter logo used to be a blue bird on a white background. If you enter the web address www.x.com, you will now be redirected to the Twitter website.
New app and subscription model
With the renaming, Musk has dropped a more than 15-year-old brand with worldwide recognition and high recognition value. Multi-billionaire Musk bought Twitter for around $44 billion last October and laid off many employees.
He brought the online service into a new company called X Corp earlier this year. a. He also announced a new app that will also act as a payment service provider and online marketplace. Musk is also focusing more on the subscription business.
Sales halved
Economically, things are not going well for Twitter at the moment: Musk recently admitted that Twitter’s advertising revenue has halved since the takeover. The advertising revenues are traditionally the central source of money for the service. Some large advertisers have left the service, fearing a more negative environment for their brands under Musk, as Musk scaled down moderation of content distributed there. There have also been more technical problems lately.
Also to reassure the advertisers, he got the experienced manager Linda Yaccarino, who was previously responsible for the advertising business at the media giant NBCUniversal, for the Twitter head post.