At the age of 33 he founded his own division at the advertising agency Jung von Matt – for nerds. Toan Nguyen also became successful because he had to learn early on to empathize with German idiosyncrasies.
from
Saskia Aleythe, Hamburg
On some days one cliché follows the other. Toan Nguyen can now laugh about it, but the memories of it are very clear, the experience has been imprinted. A few years ago, for example: he was on his way to a business meeting with a large bank. The cab driver eyed him as Nguyen gave him the address. There were no machines to withdraw money there, said the driver. What else could that young man want there? Up on the executive floor, a cliché came from a different direction: he was said to be good at mental arithmetic. As an Asian you are. Or not?