“It’s a bit like the too good to go of parapharmacy”, sums up Arnaud Mallinger. This pharmacist from Toulouse created the application several years ago Keabot which offers cosmetics, hygiene products or food supplements whose expiry date is looming in the short term.
“These products are often sent back to the manufacturing laboratories, which decide to throw them away or recycle them. It always sickened me to see that, ”underlines the founder of the start-up. It is from this observation that the idea of fighting against the waste of these products germinated by selling them to consumers ready to buy them back at lower prices.
A pop-up store this weekend
Thanks to the partnerships of the 120 pharmacies in France, cosmetics of all brands are put online. Once geolocated, the buyer can see what pharmacies near him offer and thus recover his anticolic cream or bottles 30 to 70% cheaper.
“This concerns products with a short date, but also those which may have damaged packaging or which are in overstock. We are not the owners, we are an intermediary. We chose the click & collect system because if we had to use delivery it would make no ecological sense,” insists Arnaud Mallinger, who decided to test live sales this Saturday in a pop-up installed on rue Kennedy. , In Toulouse.
Customers will have the choice between 750 products in this store which will have test value for the founder of Kéatbot who hopes to eventually increase the number of partner pharmacies to continue the development of his anti-waste app and thus reduce the level of waste, especially that the anti-waste law for a circular economy now provides for “the prohibition of unsold non-food items”.