Time Magazine will hold ETH as part of its partnership with Galaxy Digital to support the Metaverse newsletter.

Time Magazine, an American media company that has been around for almost a century. is partnering with Mike Novogratz’s Galaxy Digital in an effort to get readers to explore the metaverse.

In an announcement on Thursday, Time saidPartnership with an Investment Management Company Its purpose is to educate readers about the metaverse by releasing a weekly newsletter on the metaverse.

Novogratz saidThis partnership is part of bringing “readers, creators, and curiosities into the metaverse and illuminating the enormous amount of change that takes place within.” Galaxy Digital appears to be focused on expanding into metaverse, by raising $325 million in an October funding round aimed at virtual reality efforts.

Additionally, Time said the partnership with Galaxy Digital has been implemented using Ether (ETH), which the company plans to keep on its balance sheet — after holding Bitcoin (BTC) since April as part of its partnership with cryptocurrency. Grayscale, previously announced by Time, will allow readers to pay for digital subscriptions using cryptocurrencies.

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