The adjective “bold” is the most used on TikTok to describe this new make-up gesture that has gone viral. The craze is such that the hashtag #purpleblush already has more than 60 million views on the Chinese social network, and that’s without counting on its derivatives which are multiplying around this trend.
The benefits of purple on makeup
On the rendering side, unsurprisingly, it is the strong, pigmented character of the purple blush that prevails, but this is not the only advantage, according to the followers of TikTok. The “purple blush” would offer an even more convincing healthy glow effect than the classic blush, and, a significant fact. In addition, it would suit absolutely all skin tones. Be careful, however, to choose the right variation of purple for the desired rendering, understand lighter for the lightest skin tones. It is then applied like an ordinary blush, on the cheekbones, the difference is that it adds ten times more pep to the make-up.
Purple, a color repopularized thanks to social networks
While some tiktokers take credit for highlighting this beauty trend, it should be noted that there is nothing innovative about it… Some celebrities, like Rihanna, have even adopted it for many years. Many renowned influencers have already experimented and adopted this most original trend, starting with the Americans Mikayla Nogueira, Sarah Wolak, and Aidette Cancino, who have largely contributed to popularizing it. The advantage of this trick lies in its simplicity, since it does not require any particular technique except that of knowing how to apply blush. It will be understood, only the shade of the product changes, it is therefore necessary to invest in a new purple, lavender, lilac, mauve, eggplant, or possibly plum blush, before testing this new beauty routine.