The very first Cannes gaming festival was to roll out its red carpet for video game “artists” on October 26, during an inaugural awards ceremony. The Croisette convention center will be waiting. The organizers announce this Friday at 20 minutes that they abandon this “pilot” edition to “concentrate on the design of an event of international scope which will take place over several days” next year.
A decision taken “in the face of the enthusiasm and expectations of the sector, advertisers, talents and the public” to offer them a much more extensive meeting in October 2024 “with a series of general public and professional meetings, offline and online,” they also specify.
“The world’s leading cultural industry”
Imagined in the spirit of other major Cannes events, the Cannes gaming festival is an initiative of the former president of PSG and former director of M6, Robin Leproux, and Antoine de Tavernost, boss of the agency audience event communication.
“It clicked when I said to myself: ‘We don’t have an international festival for the 10th art of video games’” Robin Leproux explained to AFP when the event was announced. , in 2022. “We want to give this breath” to “the world’s leading cultural industry” in terms of turnover, far ahead of the music and cinema industry, “and the recognition it deserves”, had also put forward Antoine de Tavernost.