Chanel, Loewe, Lancôme and now Geox: this is not the first time that the charming actress has teamed up with a brand. At 49, she embodies Spanish charm and beauty. Muse of director Pedro Almodóvar and talented actress, she has been appearing on the screen for over thirty years. Elected three times the most beautiful woman in the world, luxury brands are fighting for it; perfumes, jewelry, and even haute couture made her their inspiration. This fall, it’s Geox’s turn to be represented by the Oscar and César winner actress, in a new chic and relaxed collection.
A common history
Loafers, trench coats, raincoats and heels make up the new Geox collection, played by Penelope Cruz. This new range of clothing and shoes aims to combine technological prowess, elegance and femininity. Popular for its waterproof and breathable soles, Geox is once again expanding its scope by incorporating stylish trench coats and raincoats that breathe. A turning point for the Italian brand which wishes to establish its reputation as an innovative and sophisticated brand.
“Penelope embodies professionalism, simplicity, strength, grace and character,” said Livio Libralesso, CEO of Geox, in a press release. These are all values in which we believe and which we wish to express. » For the brand, the choice of the actress was natural, as the similarities in their careers were so striking.
“Penelope is a woman born in a small village near Madrid, then she became an internationally recognized woman, a story similar to that of Geox,” explains to 20 minutes Richard Pestour, the brand’s communications manager. Just like Penelope, the brand was born in a village, but this time near Venice, and it has become a leader in the shoe market. »
An actress and a brand with the same values
Penelope Cruz played an active role in helping create a capsule collection, alongside her sister Mónica Cruz. The collection notably includes a breathable trench coat made from recyclable materials. Geox, patented for this technological innovation, is proud to be involved in environmental causes. Suitable for all environments, the popular brand’s collection strikes a balance between the technicality of its clothing and shoes and the elegance of everyday life.
This collaboration represents a decisive moment for the brand, which consolidates its position in ready-to-wear. By next November, the collection designed by Penelope Cruz will be available in stores.