“The Lion’s Den”: The new jury is set – well-known influencers are included

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“The Lion’s Den”
The jury for the new season has been set – for the first time a well-known influencer is also included

The new jury of “The Lion’s Den”.

© VOX

28.07.2022, 14:31

2 min reading time

“Die Höhle der Löwen” is now one of the most popular television programs in Germany. Now the broadcaster VOX has announced the new season for 2022 – and there is also a new lioness.

When “The Lion’s Den” is on on Monday evenings, millions of people tune in regularly. Fans of the show can now look forward to a new season that the broadcaster VOX has announced for the fall. The jury also has a small surprise to offer: For the first time, a well-known German influencer is sitting on a DHDL chair as an investor.

First of all: The well-known and popular jury from the last season of Carsten Maschmeyer, Nico Rosberg, Ralf Dümmel, Dagmar Wöhrl, Nils Glagau, Judith Williams and Georg Kofler will remain in the new season.

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Mama Wong at DHDL

Mama Wong at DHDL

Under the name of Mom Wong Tu-Nhu Roho presented Asian marinades and sauces in the “Lion’s Den”. Ralf Dümmel made the deal – and business is booming. Retailers have raised around 2.5 million euros since it was broadcast Mama Wong products um, about half a million were sold (more on Mama Wong here).

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As in previous seasons, not all “lions” can always be present at the shoot – illnesses or the tight schedule mean that “guest lions” are sometimes used.

Well-known influencer turns “The Lion’s Den” into a “Lion Show”

For such a case, there is also a guest lioness this season – and many viewers will already know her from Youtube, Instagram, Tiktok or Linkedin: It is none other than the German influencer Diana zur Löwen.

Diana zur Löwen on the show. She wants to invest primarily in digital companies.

Diana zur Löwen on the show. She wants to invest primarily in digital companies.

© VOX

Although Diana zur Löwen started her career as an influencer, she has already gained initial experience investing in start-ups. Among others, she has already invested in Nelly, Ostrom, Femtasy and Junto. Diana zur Löwen already has concrete plans for her investments at “DHDL”: “My focus when it comes to investments will be primarily on the digital area, which, together with the focus on sustainability, is very important to me.”

Martin Rütter & Co.: These celebrities pitch at DHDL

In addition to the star investor, fans will also see some prominent faces on the other side of the negotiating table. The founders include VOX “dog professional” Martin Rütter and two-time Olympic champion Kristina Vogel.

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Stable Magic A horse in the TV studio made investor Ralf Dümmel pull out his wallet. The was presented "Stable Magic Wand", a training aid intended to improve balance while riding. But after the animal appearance, nothing came of the deal. Because of "different strategic orientations" the investment did not come about, explained Dümmel on his Twitter channel.

barn magic
A horse in the TV studio made investor Ralf Dümmel pull out his wallet. The “Stable Magic Wand” was presented, a training aid intended to improve balance when riding. But after the animal appearance, nothing came of the deal. Due to “different strategic orientations”, the investment did not come about, explained Dümmel on his Twitter channel.

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Season 12 is again about a lot of money: Two start-ups are pitching to the lions for an investment of one million euros – a founding team even wants to be supported with 1.5 million euros.

View “DHDL” in the media library

For the first time, founders with hearing impairments are also on the show. They will be supported by a sign language interpreter during their pitch.

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