The insolent success of the Samsung Galaxy Z Flip 5

Samsung has recorded more than a million pre-orders for its Galaxy Z Flip 5 and Galaxy Z Fold 5. A record. However, there is one model that is far more popular than the other.

Samsung Galaxy Z Flip 5 // Source: Brice Zerouk – Frandroid

Samsung recently presented two new folding smartphones: the Galaxy Z Flip 5 and the Galaxy Z Fold 5. is the most popular. By unfolding, it allows you to take advantage of a larger screen and thus unlocks new uses.

For its part, the Galaxy Z Flip 5, like its predecessors, opts for a clamshell smartphone format. Unfolded, it is used like a classic smartphone and, when it is closed, you can use its external screen for some interactions. With an identity more fashion than Tech, the Flip range often attracts some criticism. According to its detractors, it would not really have any interest apart from its compact format.

Both smartphones will be released on Friday, August 11 across the world, so you might think the Fold will be more popular than the Flip. However, this is not what the pre-order period, which is coming to an end, shows.

A record of pre-orders

Samsung claims (via the news agency Yonhap) that its new generation of folding smartphones broke a record by recording 1.02 million pre-ordered units. For comparison, the company counted 970,000 on last year’s models.

In addition, the Galaxy Z Flip 5 represents 70% of the pre-orders in question. Surprise popularity? Not really. In 2022, the Galaxy Z Flip 4, its predecessor, also received an enthusiastic welcome.

Aesthetics takes precedence over practice?

How to explain such a success of the Flip against the Fold? First of all, the respective prices of the two smartphones are probably not for nothing: at least 1199 euros for the Flip 5 against 1899 euros for the Fold 5. A difference far from negligible.

We must also undoubtedly see there an attraction of the general public for smartphones whose main argument lies in the design and capable of establishing themselves as a real fashion item. Through Samsung’s numerous advertisements and the brand’s efforts to associate its product with beloved celebrities (such as members of BTS, the K-pop group), the Galaxy Z Flip 5 succeeds. a priori to take on this role.

For its part, the Fold 5 seems to mainly speak to people more geek or very focused on productivity. It has more the image of a technological showcase that is still not very accessible.

Where to buy The

Samsung Galaxy Z Flip 5 at the best price?

Galaxy Z Flip 5
The Galaxy Z Flip 5 at a low price for rental without commitment

Where to buy The

Samsung Galaxy Z Fold 5 at the best price?


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