“A tune that makes us vibrate from the fields of our countryside to the Champs-Elysées” and even in government messages… All state communications will now have a patriotic score. This “musical signature”, unveiled this Wednesday by the government, will be used to sign all communications from the executive. And it is, of course, inspired by the Marseillaise.
It is “a tune that we sing in chorus, united as one Man, all in a trance, from the Vélodrome to the Stade de France. A tune that inspires us by uniting against the worst and for the best,” explains the government spot, which justifies the resumption of the national anthem. “He sings of liberty, equality and fraternity,” adds the video published by the government.
More easily identifiable communications
“This air is our identity,” says the government in its presentation video. By marking its communications with a recognizable look, the executive hopes to make them more easily identifiable. “Audio is remembered 4.75 times better than all other media,” he explains, citing a study by Midroll Media, published in 2018.
This interpretation of the Marseillaise, in an “electronic version”, seeks to be “contemporary” but “timeless”. Nicknamed “FR.AIR”, a mix between the domain name of French sites (. fr) and the term “air, in reference to the national anthem”, this little 52-second piece of music was produced by the Mediameeting agency for a confidential amount.