As part of LVMH’s partnership with the Paris 2024 Olympic and Paralympic Games, its Berluti brand announced this Thursday that it will dress the French team “from head to toe” during the opening ceremonies. The outfits will be revealed later, as the opening ceremony of the 2024 Olympic Games approaches. The French brand, born in Paris in 1895 and best known for its shoes, will produce 1,300 outfits.
“I am proud to lift the veil on the contribution of Berluti which has the ambition, alongside houses like Louis Vuitton or Dior, to combine elegance and performance during the opening ceremonies of the Paris 2024 Olympic and Paralympic Games” , declared Antoine Arnault, general manager of Berluti, quoted in the press release.
The medals designed by the jeweler Chaumet
To design the outfits, Berluti works with the teams of Marie-Amélie Le Fur, president of the French Paralympic and Sports Committee, David Lappartient, president of the French National Olympic and Sports Committee, as well as those of Tony Estanguet, president of Paris 2024, specifies the brand.
Berluti is one of the 75 brands of the world’s number one luxury brand, LVMH, which announced in July that it would become a premium partner of the Paris 2024 Olympic and Paralympic Games, thus joining the club of the biggest contributors such as the Orange, EDF, BPCE and Sanofi groups. and Crossroads.
Among the other LVMH brands, the jeweler Chaumet will design the Olympic and Paralympic medals which will be produced by the Monnaie de Paris, the Moët Hennessy brands (champagnes, wines, cognacs, etc.) will be “hospitality partners” and therefore present in the trade shows VIP and Sephora will be partners of the Torch relay.