Statistically, you’re probably reading this article on your phone. According to a Médiamétrie study published on Thursday, the French surfed on average 2h18 per day on the Internet in 2022, and mainly via their mobile. The daily connection time of the French is down 5% compared to 2021, a year marked by health restrictions, but remains higher than before the Covid crisis (+10% compared to 2019).
Smartphones now represent 75% of the time spent online, far ahead of the computer, and their use is constantly improving. Mobile surfing has thus increased from 67% of time spent online in 2021 to 75% in 2022, compared to 15% for computers and 10% for tablets. It is almost exclusive among 15-24 year olds, the biggest Internet consumers with 4 hours a day, 93% of which on mobile.
Social networks used daily by the majority of French people
“It’s a trend that continues” since the “rocking” observed in 2017, when smartphone browsing (40% of connection time) overtook the computer (38%), underlined Bertrand Krug, digital director and Médiamétrie press, during a press conference. As a result, the number of applications consulted each day has doubled in five years, going from 4 per Internet user in 2017 to 9 in 2022, applications concentrating 93% of the time spent on mobile, against 7% for traditional sites and search engines. .
Whatever the medium used, social networks are the main gateway for French people on the Internet, with 57% of them frequenting them daily, and 83% of 15-24 year olds. The time spent on social networks and WhatsApp-type messengers, 52 minutes per day on average and per person across the population as a whole (+7 minutes in one year), amounts to 1h42 among 11-14 years (+14 minutes) and peaks at 2h19 among 15-24 year olds (+12 minutes), compared to 17 minutes among those aged 65 and over (+3 minutes).
For the population as a whole, the top 10 in this area remains largely dominated by Facebook, with 26.6 million unique daily users (-1% compared to 2022), ahead of WhatsApp (19.9 million, +15 %) and Snapchat (19.7 million, +13%). Note the sharp increase in attendance of TikTok (+36%), which comes in 6th position, with 9.5 million unique daily visitors, ahead of Twitter (5.6 million). Among 15-24 year olds, this social network from the Chinese group Bytedance comes third, behind the leader Snapchat and Instagram. And how much on the app 20 minutes ?