His show has been seen by millions of people. Maybe more than a billion… Dressed all in red, Rihanna performed some of her best hits at the Super Bowl halftime in mid-February. Difficult to miss her in the middle of all her dancers in white.
The story does not say by whom they were dressed. But for the star, it was soon revealed that the Loewe house had been solicited. “It was when I heard that that I said to myself that the fabric could come from here”, laughs with 20 minutes Christophe Bitton, the commercial manager of the Velcorex company located in Saint-Amarin, in the Haut-Rhin. “Then I spoke about it with my usual interlocutors at home and they confirmed to me that it was ours. »
Either a “100% cotton fabric woven in the Vosges” and passed through the workshops of a company which today employs 80 people. But who hadn’t gone out with this famous dazzling red! “No, we didn’t do it but they told me they dyed it urgently in Paris”, continues Christophe Bitton, quite proud of the publicity. “I have spoken to our American customers about it…”
Better, this red will therefore now be offered by Velcorex while “Loewe will present the jumpsuit for Paris fashion week next week”. What a little more to talk about the Haut-Rhin company. “The fabric is light and not overpriced”, further specifies the sales manager. “Afterwards, I don’t know about the combination…”