Italy’s boot heel is known for its beaches, olive trees and love of tradition. How the natural cosmetics manufacturer Domenico Scordari transformed the town of Martano in southern Apulia with the help of a plant.
Life writes the best stories. This story is about a dreamy boy from southern Italy. It plays in Salento, the extreme tip of the boot heel. A narrow stretch of land between two seas, with ancient olive groves, long beaches, hidden bays and very few industrial jobs. The main role fell to an exotic species: the desert lily aloe vera.