Morgane Brisson does not have curly, curly or frizzy hair… and yet, it is her salon, Baraboucle, specialized in styling textured hair, which is behind the Free Curls Week. Convinced that the treatment of the loop is a “real subject of identity and society”, she decided with other partners to give it a “spotlight” by creating this event.
Four strong themes were addressed: hair discrimination and prejudice, the lack of training of hairdressers, the love of its texture from childhood and the cult of the perfect curl.
Hair discrimination and prejudice
First step: let people with textured hair talk about the discrimination they may have had to face.
“We’re not at the zoo, you need to cut your hair”, “I went to a hair salon, they told me ‘we don’t do that kind of hair'”, “When I was as a child I was treated like a sheep”… So many testimonies which aimed to raise awareness of the realities and prejudices experienced by people with textured hair. “Each person with textured hair has something to say, comments, a testimony,” underlines Morgane Brisson at 20 minutes. It is important to give them a voice. »
Lack of training for hairdressers
Surrounded by friends with curly hair, Morgane Brisson understood their difficulties in finding suitable products and hairdressers capable of taking care of their hair. It was this observation that pushed her to create Baraboucle. If the subject arouses more and more interest, the collective has pointed out the blatant lack of existing training.
“Some hairdressers had to train themselves on textured hair, and even if a diploma was created, it would be necessary to know by whom it would be implemented,” says the founder of the salon. Would this be a mandatory training module or just an option for a few hours? In which case it would not be enough to know how to take care of such hair properly. »
Love of its texture since childhood
In order to raise awareness among younger generations and avoid the complexes of their elders, Free Curls Week invited parents and children to read the book aloud. Don’t touch my hair. “We need to explain to children very early on that they can love their hair whatever it is,” explains Morgane Brisson. We want them to know that they are not isolated cases even if they don’t have the same hair as everyone else. And above all: they have beautiful hair! »
The cult of the perfect loop
Last but not least, Free Curls Week focused on the obsession with the perfect curl. Because if textured hair is more highlighted today, particularly on social networks, certain types of curls are more so than others, and this is where the injunctions begin, like the finger coil, which aims to achieve the “curly” type curl, very curly and perfectly bouncy. Wearers of curly or frizzy hair, who have much tighter curls, may find themselves frustrated at not being able to achieve this result. “A perfect loop is not a goal in itself, the important thing is to embrace those we have,” insists Morgane Brisson.