With Tesla’s new car, Elon Musk is selling 845 horsepower, a stainless steel housing and the hope of surviving the apocalypse.
When the Futurists merged into Mussolini’s fascism a century ago, the “Futurist Manifesto” had long since been written. At the beginning of the 20th century, the writer Filippo Tommaso Marinetti glorified the triumph of technology, the aesthetics of the machine, the furious acceleration, the endless noise, the violence, war and death in this bizarre work. The cleansing horror applies to so many things: nature, culture, history, tradition, women, the elderly – and dogs. The redemption. Amen.