telecommunications
Apple allows iPhone apps to be installed via the web
With the new web option, Apple does not completely release the software distribution. According to the group, all apps must meet certain criteria and commit to ongoing requirements that serve to protect users. photo
© Michael Kappeler/dpa
With the digital law DMA, the EU has forced Apple to also allow other providers to install iPhone apps. The group is now improving implementation.
In the past, iPhone users could only install applications from Apple’s App Store. According to the legal requirements of the new EU law for digital markets (Digital Markets Act/DMA), large and dominant providers, so-called gatekeepers, must now allow app stores from other providers. This includes Apple. The company then approved other marketplaces at the beginning of February, but blocked direct installation from the web.
However, with the new web option, Apple does not completely release the software distribution. All apps must meet certain criteria and commit to ongoing requirements that serve to protect users, emphasized Apple. At the same time, the group reiterates that it views the DMA’s requirements critically. Sales over the Internet expose users to even more risks than alternative marketplaces, which must be eliminated.
Two changes apply immediately
While the new installation option is set to roll out later this spring, two other changes are effective immediately. For one thing, Apple is loosening its control over the way developers can promote alternative payment methods and special promotions within the app. Until now, Apple had provided sample formulations and design templates that many developers perceived as deterrent warnings. In the future, app providers would have the opportunity to adapt the language and design of the links for promotions and offers to their own ideas.
A minor change to the app guidelines also stipulates that alternative marketplaces can offer a catalog of apps that come exclusively from the marketplace developer. That wasn’t possible before.
Last week, Apple allowed developers to switch from the new conditions with more options back to the previous model with sales only via the company’s own app store. However, this is only possible once – and only as long as the developers do not yet sell their apps via alternative marketplaces.