Merchandise
From the wooden spoon to the doormat: The big business with Taylor Swift
One of the richest musicians in the world: Taylor Swift’s fortune is estimated at $1.1 billion
Taylor Swift makes two million dollars in shirts, friendship bracelets and scented candles for her fans alone – at every single concert. We took a look at their best merchandise.
This is what you like to take with you: hoodies, mugs, bracelets, shirts – at the performances of Taylor Swift fans can stock up on all kinds of souvenirs to make it an unforgettable evening. And Taylor Swift is also happy to take that with her: the singer generated an extra $132 million in sales from the South American concerts on her Eras tour alone. What’s even more crazy is the merchandise available on the internet – here are our five favorite products:
1. The Doormat
© etsy.com
The mat made of rubber and coconut has a clear message: behind this front door lives someone who likes Taylor Swift, even when he’s kicking his feet. And you can even see exactly how big the love for Swift is: The mat is available in nine different sizes. The largest measures 60 x 160 centimeters and costs around 80 euros.
2. The LED night light
© etsy.com
It lights up in 16 different colors, can flicker, flash, dim, sparkle – and all via remote control. For around 30 euros, the replica of the singer including an acoustic guitar ensures that the world of Swifties will never be dark again. There has to be that much electricity.
3. The car air freshener
© etsy.com
Taylor Swift owns an entire fleet of cars, from the Ferrari 458 Italia (approx. 200,000 euros) to an Audi R8 (approx. 230,000 euros) to the Mercedes Maybach (approx. 220,000 euros). If you want to feel like you’re driving through the night with her, you can get it cheaper: the car scent freshener costs just under nine euros and smells like Tutti Frutti.
4. The analogue concert ticket
© etsy.com
Real Swifties put everything on this one card: After all, it’s not digital, but made of real photo paper. And it can also be customized with the venue, date and name. But this personal memory of an evening with Taylor Swift has its price: just under ten euros.
5. The wooden spoon
© etsy.com
Guaranteed to be the most touching gift you can give a Taylor Swift fan: the wooden spoon with the singer’s portrait on it. So she immerses herself in the world of her admirers, in tomato sauces and mashed potatoes. And the best part is: Afterwards you can lick Taylor Swift!