Tag: market research
Beverages: How brands become and remain cult – Business
There are beverage brands whose names have been known for decades. Nevertheless, they don’t seem the least bit dusty. How do they manage to stay in conversation for so long?…
Market researchers: GfK takeover is sealed
The Nuremberg company merges with British-American rival Nielsen IQ. source site
Market researchers: EU approves GfK takeover by Nielsen IQ – Economy
The EU Commission approves the takeover of Nuremberg-based consumer research company GfK by US-based consumer data and consumer research expert Nielsen IQ. The prerequisite for this is, among other things,…
Market research: GfK is swallowed up by US financial investors – Economy
What Germans watch on TV, which toys and sweets their children prefer, how homeowners want to heat their homes in the future and what the consumer mood is at the…
GfK becomes American – Economy
What Germans watch on TV, which toys and sweets their children prefer, how homeowners want to heat their homes in the future and what the consumer mood is at the…
Market research – GfK is sold – economy
The Nuremberg market research institute GfK is sold to the larger US competitor NielsenIQ. Five years after the entry of the US financial investor KKR, the majority of the company…