There are beverage brands whose names have been known for decades. Nevertheless, they don’t seem the least bit dusty. How do they manage to stay in conversation for so long?
“Cola with wow effect”, a lettering in large, white block letters and underneath an AI-generated Labrador puppy with a wide grin and a cola bottle in its paw. What sounds like a fever dream is part of a marketing campaign by Afri-Cola. The caffeinated soda from Germany has been around since 1931. Almost 100 years later, the small bottles are not only available in drinks shops, but – in the 21st century! – also online. Visitors to the website can choose from nine different image worlds – all generated using artificial intelligence. From tropical party nights to lively Leonardo Da Vinci works of art, to “Trippy”, the hamster in a cola high.