Tag: advertising
Beverages: How brands become and remain cult – Business
There are beverage brands whose names have been known for decades. Nevertheless, they don’t seem the least bit dusty. How do they manage to stay in conversation for so long?…
ECJ strengthens data protection for personal online advertising
As of: March 7, 2024 6:58 p.m Anyone who agrees to cookies on websites is disclosing personal information about themselves. The ECJ ruled that the previous collection of this data…
Well-known advertising face: The face of "Children’s chocolate": This is what Josh looks like today
From 2005 his face could be seen on the packaging of “Kinder Chocolate”. Today, almost 20 years later, Englishman Josh Bateson is still working as a model and has a…
Unhealthy foods: Why the advertising ban is a long time coming
As of: March 5, 2024 5:01 a.m A year ago, Food Minister Özdemir presented his plan to ban advertising for unhealthy foods. This is how he wants to protect children.…
Dispute over online advertising: 30 media companies are suing Google
As of: February 28, 2024 5:56 p.m The plaintiffs argue that the Internet company exploited its market power and deprived many media companies of advertising revenue. Their demand: Google should…
Media companies are suing Google – Business
Dozens of media companies around Axel Springer Verlag have sued Google because of allegedly anti-competitive behavior in online advertising. To compensate for losses incurred, the Internet company should pay 2.3…
Advertising on Prime Video: Does it have to be? – Media
Amazon advertises exclusive content, hours of streaming enjoyment and the top game in the UEFA Champions League. And until recently the rule was: everything without interruption. That was once. Amazon…
Brand logo: Away with the lion corpse – economy
Is a lion corpse surrounded by insects a good selling point for food? Modern marketing experts would certainly have their doubts. And yet it worked for more than 140 years.…
Advertising: The PR industry helps clubs fight extremism
Advertising The PR industry helps clubs fight extremism Holocaust survivor Margot Friedländer supports the PR industry’s new organization C_SR (Creative Social Responsibility). photo © Hannes P Albert/dpa A concentration camp…
Meta gives tips on how to avoid the Apple commission when placing ads
Meta Platforms enables its users to gain more attention on Facebook and Instagram with so-called social media boosts. But Apple takes a decent commission for payments within the iOS apps.…