Advertising
The PR industry helps clubs fight extremism
Holocaust survivor Margot Friedländer supports the PR industry’s new organization C_SR (Creative Social Responsibility). photo
© Hannes P Albert/dpa
A concentration camp survivor and the grandson of a famous officer support an idea from marketing agencies. The PR firms advise organizations that are committed to combating radicalization.
It’s about free marketing for clubs that want to start initiatives against radicalization and the breakdown of social values. According to Koller, he helped initiate the “Flutwein” campaign after the Ahr flood disaster with donations of 4.5 million euros.
“Remembering what it means to be human”
The 102-year-old Berliner Friedländer, a survivor of the Theresienstadt concentration camp, said according to the statement: “A peaceful life in democracy has never been a given and never will be.” She supports the PR industry’s new organization C_SR (Creative Social Responsibility): “Let us remind everyone what it means to be human.”
Berlin’s former Secretary of State for Culture André Schmitz (SPD), a friend of Friedländer, told the dpa that the contemporary witness, who was born in 1921, is still promoting democracy in schools: “That keeps her alive.”
On the website www.C-SR.org, which will be launched this Thursday, non-profit organizations can formulate their marketing wishes so that advertising and social media agencies or other companies can respond.
For example, according to C_SR, “Aktion Mensch” has already asked for such support. The managing director of the German Fundraising Association, Larissa Probst, said according to the statement: “C_SR comes at exactly the right time. While extreme parties are becoming increasingly popular, at the same time federal funding for commitment structures and education is to be massively cut.”
The work of PR professionals is bundled to preserve democracy
Karl Graf Stauffenberg, author and event manager in Höchheim in northern Bavaria, but also the grandson of a Hitler assassin, told the dpa: “I am enthusiastic about this initiative.” He started warning about the radicalization of society around eight years ago and was laughed at back then. He was incorrectly told that “it will pass.” Today he is happy when C_SR bundles the work of PR professionals to preserve democracy. Stauffenberg’s grandfather was shot after the failed assassination attempt on Hitler on July 20, 1944.
According to C_SR, the Weiße Ring, an aid organization for crime victims with headquarters in Mainz, is also looking for support for a new campaign that aims to raise awareness about the threats faced by local politicians. According to the statement, Federal Managing Director Bianca Biwer explained that people with honorary political positions were withdrawing due to sometimes massive attacks and that dangerous empty spaces were being created for anti-democrats. Here the creative industries can make an important contribution to “sensitizing and awakening us all: so that we can raise our voices and protect our democracy.”