T20 behind the rise of cricket betting across the world

T20 cricket has grown so popular in the past few years that there are fears and concerns over having this format surpassing traditional Test Cricket. There is a very large part of fans and cricket supporters – mostly with a traditionalist perspective and a more conservative view of the sport – who believe that T20 is growing at the expense of Test matches and that in a few years from now, they will be the dominant format in the cricket calendar. 

Fears of overshadowing the long history of cricket, have been expressed by analysts and sports factors, as well, but despite this somehow opposing or skeptical attitude towards T20 cricket, the truth is that they are spiking in popularity in every part of the world where people love to watch, follow or bet on cricket. 

T20 cricket is even thriving in many countries that are not traditionally cricket countries – you’ll notice this if you browse through German bookmakers, for example, that are listed at https://allbets.tv/de/bookmakers/cricket/ and see just how they are building special sections for the rising cricket betting. 

For one thing, cricket has generally grown into a more popular sport lately and the hopes are that it will grow even bigger, to reach global popularity soon, with the Los Angeles 2028 Olympic Games re-integrating the sport into the formal sports agenda and also with the far more ‘consumable’ and ‘easy-to-watch’ T20. 

The Twenty20 format in cricket was initially seen in 2003 in England, where more than 25.000 people came to see Middlesex play against Surrey. But the advent of the official international T20 was in 2005, in Auckland between Australia and New Zealand. 

Due to the success of 2003, which came as more formal two years later, the T20 format caught the attention of ICC, which proceeded to institutionalize the T20 World Cup that was inaugurated in South Africa in 2007. 

Ever since that time, T20 cricket has overwhelmed fans and spectators and has achieved one very important thing: to attract younger populations’ attention and retain their interest. The shortest format managed to position cricket as a mainstream sport that brings an equal share of tradition and modernization, history and advancement, all in an event that is neither too long to watch, nor too slow to follow and retain engagement.

In T20 matches there is much more action, much more flexibility, speed, and strength and nearly everything happens at a magnified rate, compared to Test cricket. There’s much hitting, bowling and fielding all condensed into an approximately three-hour match, which is more fun and exciting to watch, particularly for the younger generations who want everything to happen fast. In fact, T20 cricket is so much faster than traditional Test cricket, that bookmakers are making regular and frequent changes to sports odds, adjusting them to the dynamic nature of the matches and this alone shows how versatile it is, compared to other formats. 

With the birth of T20, also came the birth of the IPL which transformed the world of cricket in many ways. Tapping on the success and the enormous popularity of the T20, India launched the IPL to shake things up and ended up creating a domino of T20 leagues across countries. T20 leagues, sharing many governance aspects and general organizational practices from football leagues, became very popular among both cricketing and non-cricketing nations. 

And just as T20 borrowed the league-style game from football, it also earned a lot of preference from bettors. T20 cricket became easier to watch and follow and much more attractive to wager on because it offered a more comprehensive sports event for reading, analyzing and unlocking. 

Cricket betting is now rising at a very fast pace thanks to the development and the widespread popularity of T20!