Beyoncé is creating new hype
Levi’s denim looks are so popular
Beyoncé’s country style has caused many fashionistas to hype Levi’s jeans pieces.
© Wisnu Gareng/Shutterstock.com / Sony Music
Beyoncé’s new album is not only a musical success. Something is also happening in the fashion world: styles with lots of jeans are popular!
Since the beginning of the year, jeans have established themselves in fashion trends – from head to toe. Thanks to Beyoncé (42) and her new country album “Cowboy Carter”, denim styles are currently dominating fashion boutiques and social media. One famous and internationally sought-after label is probably one of the most pleased about this: Levi Strauss & Co. Almost every fashion fanatic now has at least one it-piece from the 172-year-old brand from San Francisco in their wardrobe. Why not, the denim pieces from Levi’s are timeless and never go out of style.
Michelle Gass, who has been the new boss at Levi’s since 2024, is proud that the pieces are “very popular all over the world at the moment,” she said in a recent interview. She feels “honored” that her label is also mentioned on Beyoncé’s new album, for example in the song “Levii’s Jeans”, which she recorded with pop star Post Malone (28). In it she sings, among other things, “Boy, I’ll let you be my Levi’s jeans. So you can hug that ass all day long” – in German: “Boy, I’ll let you be my Levi’s jeans. So you can hug that ass all day long.” “You can hug your butt.”
By the way, Queen B herself likes to style her jeans with even more jeans, which creates an additional country feeling. She presented on Instagram, for example Among other things, she wore a denim skirt with a zipper, a white mesh top and a denim jacket that matched the color of the skirt.
But also the trendy wide-leg jeans was used by the singer. She also chose a figure-hugging cropped denim jacket, a white hat, sunglasses and cowboy boots – a casual match!
A more classic and timeless model of jeans is on the Instagram account by Hailey Bieber (27). The Levi’s 501 90s women’s jeans have a high waist fit, but are cut a little looser and can be ideally integrated into everyday life. Bieber styled her pants with a cropped tank top.
The classic: denim jacket
In addition to trousers, denim jackets are of course still very popular. Normal models, but also unisex and oversize versions can be seen in many street styles. Our tip: Due to its vintage status, Levi’s pieces can often be found second-hand.
Extravagant: denim vest, overalls and midi skirts
But jeans fashion is also evolving. A little extravagance is a must. That’s what we’re currently doing including denim vests, overalls and also midi skirts with a slit. The rule here is: simply slip on, combine and try out.