Of
Marcel Grzanna
For parts of the industry, sustainability has become an attribute that, above all, can be marketed well. No company is forbidden from presenting its own business as sustainable to the outside world, no matter how absurd it may be. That may be enough for consumers who only care about a clear conscience when making purchasing decisions. But those consumers who really value sustainability must be willing to put in more effort. Only then can you be sure not to fall for greenwashing.