A big PR stunt.
It’s not a major event in Italy, but it’s certainly one for Stade Rennes. This Thursday, the Breton club travels to San Siro for the Europa League play-off against AC Milan, a match which attracted more than 8,000 Rennes supporters in Italy. For the occasion, the SRFC offered itself an advertising page on the back cover of the famous Gazzetta dello Sport with the drawing of a Rouge et Noir fan wearing the Rennes tunic and the motto ” To give everything » translated into Italian.
“Pride, passion and fervor meet at San Siro this evening. There will be thousands of us celebrating the love of our colors. Go Rennes! “, can be read in bold at the bottom of the page, still in the language of the Boot. If this 100% Rennes advertisement was initially only intended for the Lombard edition of the Italian daily, it will ultimately be visible at the national level after having attracted local decision-makers, as explained by TV Rennes.
On this day of Milan-Rennes, the #SRFC offered itself an advertising page on the back cover of the Gazzetta dello Sport. pic.twitter.com/NWyUVmPFbV
— Clément Gavard (@Clem_Gavv) February 15, 2024
And now, on to the pitch (and the party in the streets of Milan, too).
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