“Snabba Cash”, the Swedish series with unexpected success but perfectly logical



Snabba Cash, Swedish series and Netflix surprise hit – Netflix

  • Since its release on April 7 on Netflix, the Swedish series has been a great success with subscribers of the platform.
  • Snabba Cash is adapted from a trilogy of films, Easy Money, itself taken from a novel of the same name by Jens Lapidus.
  • The series, directed by Jens Lapidus and Oskar Söderlund, follows the daily life of Leya, a single mother desperate to succeed in the start-up world.

In the space of a few years, Netflix has succeeded in diversifying its catalog by offering its subscribers programs from all around the world:
Israel, Spain, Brazil… The latest one is called Snabba Cash : a six-part Swedish thriller that mixes start-ups, drug trafficking, money and Stockholm.

If on paper, the pitch is not very foolish, think again. In the space of a week, Snabba Cash made an unexpected hit on the American streaming platform and is now alongside the recent success
The snake and the saga The 100 in the top of Netflix series in France.

Where does this series come from?

Before Snabba Cash, there was a trilogy of movies, called Easy Money, released ten years ago, and taken from the novel of the same name, written by Jens Lapidus. When adapting the plot to serial, the author worked alongside Oskar Söderlund. The Netflix production is not, however, a faithful adaptation of the work, nor a continuation of the films. Jens Lapidus made the bet to make a whole new story from his story, supposed to be ten years after the events of the trilogy.

Series Snabba Cash takes place in the slums of modern-day Stockholm where we follow the daily life of Leya, a young single mother, played by Swedish actress Evin Ahmad, who is trying to find her place as an entrepreneur in the sector start-ups.

In the heart of a lawless environment where all low blows are permitted to obtain fame and money, Leya will quickly meet Salim, played by Alexander Abdallah, who, when not singing in weddings, is a killer. hired. Desperate to quit her food job as a waitress and earn quick money, Leya will find herself entangled in Salim’s gang affairs and risk her life.

How to explain the success of Snabba Cash ?

Unlike the films, where the main character was played by a man, the series Snabba Cash offers a breath of fresh air on the story of Jens Lapidus by choosing to offer the leading role to Evin Ahmad (Leya).

Considered by some to be a Top Boy with Scandinavian sauce (dark and twilight, therefore) or a Power brought up to date (violent and right-wing, therefore), Snabba Cash seems to have found a perfect rhythm both in terms of actions and in its realization. Intense and very eventful shots, filmed with a handheld camera, counterbalance scenes of calmer emotion. A formula Casa de Papel, another proven Netflix success, but less puffed up …

Special mention also to the soundtrack of the series, extremely captivating from the credits, which honors artists from the Scandinavian rap scene like
1.Cuz or
Mwuana.

We then understand better why this mixture has been able to seduce Internet users so much. Barely a few days after the first episodes aired, more and more of them are showing their addiction to the series every day on social networks. While waiting impatiently for a second season, some are already having fun imagining the future scenarios of Leya’s adventures.



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